{
    "title": "Primeur in de Belgische caf\u00e9s: Jupiler 0.0% voor het eerst van \u2019t vat getapt tijdens WK voetbal",
    "modified_at": "2026-06-16 08:42:15",
    "published_at": "2026-06-16 07:00:00",
    "url": "https://ab-inbev.be/nl_BE/news/primeur-in-de-belgische-cafes-jupiler-00-voor-het-eerst-van-t-vat-getapt-tijdens-wk-voetbal",
    "short_url": "http://prez.ly/4lId",
    "culture": "nl_BE",
    "language": "NL",
    "subtitle": "Leuven, 16 juni 2026 - De Belgische caf\u00e9s maken zich op voor de matchen van de Rode Duivels in de wereldbeker. Caf\u00e9s zijn de uitgelezen plek om voetbal te beleven. Middenin de voetbalkoorts pakt AB InBev uit met een primeur: de eerste Jupiler 0.0% wordt voortaan rechtstreeks van het vat getapt in zo\u2019n 150 caf\u00e9s. Alcoholvrij bier van het vat is erg complex, want de natuurlijke bescherming van alcohol ontbreekt. Dankzij voortdurende innovatie kunnen Jupiler-fans en supporters nu samen klinken op de overwinning met een vers getapte alcoholvrije pils.",
    "slug": "primeur-in-de-belgische-cafes-jupiler-00-voor-het-eerst-van-t-vat-getapt-tijdens-wk-voetbal",
    "body": "\n    <figure\n        class=\"release-content-image release-content-image--contained release-content-image--align-center\"\n        data-component=\"image-zoom-popup\"\n        data-image-zoom-popup-selector=\".release-content-image__image\"\n        data-image-zoom-popup-i18n=\"data:application/json;base64,eyJEb3dubG9hZCI6IkRvd25sb2FkIn0=\"\n        data-image-zoom-popup-tracking-views-event=\"Story Image View\"\n        data-image-zoom-popup-tracking-download-event=\"Story Image Download\"\n        data-image-zoom-popup-placement=\"content\"\n    >\n        <div class=\"image-thumbnail-rollover\" style=\"width: 100%\">\n            <img\n                src=\"https://cdn.uc.assets.prezly.com/fb7b70fa-6d3f-4627-a9c0-abcfe5595c59/-/resize/1200x/-/format/auto/\"\n                                    srcset=\"https://cdn.uc.assets.prezly.com/fb7b70fa-6d3f-4627-a9c0-abcfe5595c59/-/resize/1200x/-/format/auto/ 1x, https://cdn.uc.assets.prezly.com/fb7b70fa-6d3f-4627-a9c0-abcfe5595c59/-/resize/2400x/-/format/auto/ 2x\"\n                                class=\"release-content-image__image image-thumbnail-rollover__image\"\n                data-description=\"Burgemeester John Crombez (VOORUIT)\"\n                id=\"image-fb7b70fa-6d3f-4627-a9c0-abcfe5595c59\"\n                data-id=\"fb7b70fa-6d3f-4627-a9c0-abcfe5595c59\"\n                data-original=\"https://cdn.uc.assets.prezly.com/fb7b70fa-6d3f-4627-a9c0-abcfe5595c59/-/inline/no/Photo+STYN.be-73.jpg\"\n                data-mfp-src=\"https://cdn.uc.assets.prezly.com/fb7b70fa-6d3f-4627-a9c0-abcfe5595c59/-/resize/1200x/-/format/auto/\"\n                alt=\"Burgemeester John Crombez (VOORUIT)\"\n            />\n            <div class=\"image-thumbnail-rollover__caption\">\n                <svg class=\"icon icon-expand image-thumbnail-rollover__caption-icon\">\n                <use xlink:href=\"#icon-expand\"></use>\n            </svg>            </div>\n        </div>\n\n        <figcaption class=\"release-content-image__caption\">Burgemeester John Crombez (VOORUIT)</figcaption>\n    </figure>\n<p><strong>Jupiler 0,0% mogelijk dankzij innovatie </strong></p><p>Jupiler 0,0% is sinds 2016 op de markt in Belgi&euml;, sindsdien het best verkopende 0,0% bier in ons land en in 2025 nog uitgeroepen tot beste 0,0% pils ter wereld. De afgelopen jaren was het bier reeds beschikbaar op vat tijdens grote evenementen zoals festivals, maar nu ook in de caf&eacute;s! Een 0.0% bier op de tap serveren is voor brouwers en horeca-uitbaters een grote uitdaging. Alcohol is van nature een smaakmaker, het zorgt onder meer voor een mooie schuimkraag. </p><p>Dankzij voortdurende innovatie is AB InBev erin geslaagd om met hoge kwaliteitseisen nu ook Jupiler 0,0% aan te bieden op caf&eacute;. In 150 caf&eacute;s in Belgi&euml; wordt de komende maanden Jupiler 0.0% van het vat aangeboden. Zo kunnen consumenten genieten van populairste 0,0%-bier in Belgi&euml; met dezelfde kwaliteit en smaak. </p><p>&nbsp;</p><blockquote><em>&quot;De consument verwacht van onze bieren de allerhoogste kwaliteit en daar boeten we nooit op in. \u200b Dus een 0.0% bier tappen met exact dezelfde kwaliteit en schuimkraag als een klassieke Jupiler, dat heeft ons al veel slapeloze nachten bezorgd,&quot; vertelt </em><em><strong>David De Schutter, Vice President Innovation &amp; Technology bij AB InBev. </strong></em><em>&quot;Vandaag kunnen we eindelijk die typische caf&eacute;-ervaring aanbieden zonder alcohol en geven we keuze aan de consument.&rdquo;</em></blockquote>\n    <figure\n        class=\"release-content-image release-content-image--contained release-content-image--align-center\"\n        data-component=\"image-zoom-popup\"\n        data-image-zoom-popup-selector=\".release-content-image__image\"\n        data-image-zoom-popup-i18n=\"data:application/json;base64,eyJEb3dubG9hZCI6IkRvd25sb2FkIn0=\"\n        data-image-zoom-popup-tracking-views-event=\"Story Image View\"\n        data-image-zoom-popup-tracking-download-event=\"Story Image Download\"\n        data-image-zoom-popup-placement=\"content\"\n    >\n        <div class=\"image-thumbnail-rollover\" style=\"width: 100%\">\n            <img\n                src=\"https://cdn.uc.assets.prezly.com/0ce64e5c-3f66-45e3-8c7a-7f8a5236793a/-/resize/1200x/-/format/auto/\"\n                                    srcset=\"https://cdn.uc.assets.prezly.com/0ce64e5c-3f66-45e3-8c7a-7f8a5236793a/-/resize/1200x/-/format/auto/ 1x, https://cdn.uc.assets.prezly.com/0ce64e5c-3f66-45e3-8c7a-7f8a5236793a/-/resize/2400x/-/format/auto/ 2x\"\n                                class=\"release-content-image__image image-thumbnail-rollover__image\"\n                data-description=\"David De Schutter\"\n                id=\"image-0ce64e5c-3f66-45e3-8c7a-7f8a5236793a\"\n                data-id=\"0ce64e5c-3f66-45e3-8c7a-7f8a5236793a\"\n                data-original=\"https://cdn.uc.assets.prezly.com/0ce64e5c-3f66-45e3-8c7a-7f8a5236793a/-/inline/no/Photo+STYN.be-58.jpg\"\n                data-mfp-src=\"https://cdn.uc.assets.prezly.com/0ce64e5c-3f66-45e3-8c7a-7f8a5236793a/-/resize/1200x/-/format/auto/\"\n                alt=\"David De Schutter\"\n            />\n            <div class=\"image-thumbnail-rollover__caption\">\n                <svg class=\"icon icon-expand image-thumbnail-rollover__caption-icon\">\n                <use xlink:href=\"#icon-expand\"></use>\n            </svg>            </div>\n        </div>\n\n        <figcaption class=\"release-content-image__caption\">David De Schutter</figcaption>\n    </figure>\n<p><strong>Jupiler brengt mensen samen tijdens WK voetbal</strong></p><p>Belgi&euml; staat bekend om zijn caf&eacute;cultuur en voetbal kijken op caf&eacute; staat garant voor een gezellig samenzijn. Tijdens het WK zijn de caf&eacute;s traditioneel d&eacute; plek waar supporters samenkomen om naar de voetbalwedstrijden te kijken. Jupiler wil in 10.000 caf&eacute;s in Belgi&euml; de stadionsfeer binnen brengen. Bier en sport gaan perfect samen en door Jupiler 0.0% van het vat aan te bieden, verlaagt de brouwer de drempel om voor het alcoholvrije alternatief van de populaire pils te kiezen en geeft het horeca-uitbaters een duwtje in de rug. \u200b </p><blockquote><em>&ldquo;AB InBev investeert sterk in het samenbrengen van fans in hun lokale stamcaf&eacute;, en al zeker tijdens het WK. Dat is nog steeds de plek bij uitstek om de voetbalgekte te beleven,&rdquo; </em>klinkt het bij <strong>Bob Cavents, Horeca Directeur Belgi&euml;. </strong><em>&ldquo;We willen de consument keuze geven en met Jupiler 0.0% op vat zorgen we ervoor dat iedereen de volledige voetbalbeleving kan meepakken, met of zonder alcohol.&rdquo;</em></blockquote>\n    <figure\n        class=\"release-content-image release-content-image--contained release-content-image--align-center\"\n        data-component=\"image-zoom-popup\"\n        data-image-zoom-popup-selector=\".release-content-image__image\"\n        data-image-zoom-popup-i18n=\"data:application/json;base64,eyJEb3dubG9hZCI6IkRvd25sb2FkIn0=\"\n        data-image-zoom-popup-tracking-views-event=\"Story Image View\"\n        data-image-zoom-popup-tracking-download-event=\"Story Image Download\"\n        data-image-zoom-popup-placement=\"content\"\n    >\n        <div class=\"image-thumbnail-rollover\" style=\"width: 100%\">\n            <img\n  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